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"To launch Cabomytex and Somatuline, along with introducing Ipsen to the world, showcasing the legacy of the company."
"The Challenge: the painful and challenging life that a cancer patient drowns into. In addition to the severe pain, there are other challenges: the lack of availability of medicines or difficulties in obtaining them, and the struggle to adhere to the treatment doses. It's like providing a lifebuoy, but it's incomplete."
"In light of these challenges experienced by patients, Ipsen had to complete the lifebuoy because Ipsen believes that patients deserve a better life. This belief cannot be achieved without a journey of deep research and development. Ipsen believes that every patient, regardless of their location, deserves easy access to treatment."
"The oncology patient drowns in a painful life full of challenges. In addition to the unbearable pain, there are other challenges, such as the lack of availability of medicines in the appropriate quantity or at affordable prices. Even obtaining the medicine poses difficulties in sticking to the prescribed treatment doses. It's like providing a lifebuoy, but it remains incomplete. In light of these challenges experienced by our patients, we had to complete the lifebuoy. At Ipsen, we believe that our patients deserve a better life, and we acknowledge that this belief cannot be achieved without embarking on a journey of deep research and development. We believe that every patient, regardless of their location, deserves easy access to treatment. Our voyage had to be anchored on the shores of Oman, known for its heritage in shipbuilding, which has been instrumental in the flourishing of civilizations throughout history. Together, we will be able to complete the lifebuoy. We have arrived to complete the incomplete. And this is just the beginning."
Client: IPSEN
Agency: OREVAN, Cairo
Creative Director: Karim Taha
Creative Storyteller: Aly Mobarak
Graphic Designer: Mostafa Ahmed
Video Editor: Sama Diaa
Senior 2D Animator: Amr Salah
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